Plan, run, and track your book launch.
Tohmis book launch software for authors who want a clear, guided way to plan, run, and track a release. Enter your release date and get a personalized, dated schedule with persistent checkboxes that track your progress across sessions in a saved plan — instead of stitching together a dozen free 30/60/90-day checklists.
Read this if:you’re a solo author holding review outreach, ads setup, email capture, and the day-of launch in the same set of hands.
Built for the solo author holding every part of the launch in their own hands.
Tohm sits in the focused-interactive lane between free template libraries and full SaaS launch bundles. There is no dashboard and there is no subscription. One dated checklist per runway, bound to your release date and saved to your account.
One ordered runway. Not a pile of checklists.
Each tier is a single interactive checklist — a personalized, dated schedule built from your release date, with weekly tasks and persistent checkboxes that track your progress across sessions in your saved plan. No template-hopping.
Drawn from real launch schedules, not from generic advice.
The roadmaps are extracted from the founder’s own hand-curated schedules. The reviewer outreach, pre-order coordination, ads setup, and 48-hour follow-through are sequenced the way they actually run in indie and nonfiction launches — not the order that reads cleanest on a blog.
Picked a runway. Worked it.
Pick four, eight, or twelve weeks depending on the real timeline you have. The runway matches the work; you do not stretch a four-week tier into a quarter’s worth of tasks or compress a debut into a four-week sprint.
Pick the runway that matches your real timeline.
Every tier is the same shape: weekly tasks, dated milestones, and the deliverables the week produces. The longer the runway, the more time each phase gets — none of the work disappears, it just breathes.
A four-week sprint: ARC distribution and reviewer outreach land first, pre-order goes live inside week two, Amazon ads and email capture get wired up in parallel, and the day-of launch plus the critical 48-hour follow-through close it out. The 4-week runway is the free tier — no payment required.
- Reviewer list + outreach copy
- Pre-order checklist
- Ads draft + budget plan
- Launch-and-48-hour run sheet
No payment · signup is one short form
Eight weeks is the comfortable default. Week one to two is positioning and ARC prep, week three to four is reviewer outreach plus the first round of social proof assets, week five to six is pre-order go-live with ads standing by, week seven is email-capture ramp-up, and week eight runs through launch day into the 48-hour window.
- Positioning brief
- ARC pipeline (4 weeks)
- Social proof asset pack
- Email capture sequence
- Launch + 48-hour run sheet
One-time purchase · also an instant upgrade from the free 4-week plan
Or pick up the free 4-week plan and upgrade inside your checklist.
Twelve weeks gives room to sequence everything that crowds an eight-week window. Weeks one to four build the positioning and reviewer-recruitment foundation; weeks five to eight run ARC distribution plus social proof capture; weeks nine to ten coordinate pre-order with the standing ads and email assets; weeks eleven to twelve carry pre-launch tension into launch day and the 48-hour fanout window.
- Positioning brief
- Reviewer recruitment (multi-month)
- ARC distribution plan
- Social proof asset pack
- Email capture sequence
- Launch + 48-hour run sheet
One-time purchase · also an instant upgrade from the free 4-week plan
Or pick up the free 4-week plan and upgrade inside your checklist.
Six phases that every runway stretches or compresses.
Whatever the runway, the same six phases run end to end. The 4-week tier compresses the back half; the 12-week tier gives each phase the room it actually needs.
- APositioning + ARC prepWk 1–2
- BReviewer outreachWk 3–4
- CSocial proof captureWk 5–6
- DPre-order + ads liveWk 7–8
- EEmail capture rampWk 9–10
- FLaunch + 48-hour fanoutWk 11–12
Things authors ask before they pick a runway.
Do not see yours? Mail booklaunchplan@polsia.app.
Tell us your launch date and we’ll send the matching runway.
One short email when each tier lands. No drip sequence, no newsletter you have to unsubscribe from later. Built for authors who want the document, not the funnel.