Plan, run, and track your book launch.
The five questions that stop authors from picking a runway — answered in two to four lines each, with the matching tier page and checklist task linked out so you can move from answer to action without leaving the page.
What Tohm is: Tohm is book launch software for authors who want a clear, guided way to plan, run, and track a release.
Five questions every author asks before picking a runway.
Each answer links to the matching tier page and, where the work is in the checklist, to the in-app task. Use it as a pre-read for choosing between the 4-week, 8-week, and 12-week runways.
Anything else? Mail booklaunchplan@polsia.app.
Yes — Amazon’s recommendation window opens wide the day of release and closes fast. Most of your week-one ranking, the retailer’s “also bought” slots, and the organic review lift land in the first 48 hours. If you stop posting on day two, the graph drops the same week.
Every Tohm runway dedicates its final phase to a written launch-and-48-hour run sheet: scheduled social posts, email sends, ad spend rules, and the review-request follow-ups bucketed by what fires when. The 8-week and 12-week tiers give you the most runway to rehearse it.
See the 48-hour run sheet in the 8-week runway, or step through the long-arc version in the 12-week runway.
Read the answers above. Pick a runway here.
All three runways ship as one ordered interactive checklist — a personalized, dated schedule built from your release date, with weekly tasks and persistent checkboxes that track your progress across sessions in your saved plan. The 4-week plan is free; the 8-week and 12-week plans are one-time purchases with no subscription.